Five Reasons to NOT Paint Your Storefront

​With a $1,000 budget for improvements, should a business or restaurant paint the storefront or invest in staff?
 
It’s an interesting dilemma many business owners face when limited by budgets: keep a business looking professional, clean, inviting and on-brand or invest in the staff?
 
Remember when people used to sit in restaurants! – a favorite restaurant for a Friday date may not have been the one with the most expensive chairs or the finest linens but it certainly wasn’t the place that got the order wrong or the staff was rude.
 
Looking at restaurants specifically, every business owner knows great staff are the best way to keep customers coming back.

So why invest in training staff:

1. REVIEWS- This is the number one reason people buy, don’t buy, visit or don’t visit a business.  Investing in a restaurant's staff with proper training will ensure a great experience for customers, generate 5-star reviews, keep them coming back and encourage new visitors that are looking at Yelp or Google Reviews for insight into a place to eat.
2. CONSISTENCY – This sounds like a no-brainer but a consistent, on-brand experience that is predictable means a restaurant or business is always performing at it’s peak.
3. STAFF RETENTION – There are two things here; hiring staff is labor intensive, time consuming and just a general pain. The second is when staff is retained, those individuals grow into better staff and train more staff! It’s a win – win.
4. EMPLOYEE PERFORMANCE – If a staff have been given clear, consistent goals and shown how to achieve those goals they can hit target goals.
5. INCREASED REVENUE – This is the best part, when staff perform better there’s less wastage, less down time and fast turned tops so the restaurant can serve more customers and drive return business.

 
Like everything it’s a balance, a restaurant needs to be kept clean and welcoming but the first thing to do that will bring results may well be to support the staff with deeper training. Virtual Reality is an excellent tool, one that helps keep focus and drive true information retention. Visit TANTRUM Lab for more details.